Abstract
In an effort to expand on prior cultivation research involving narrative processing (Bilandzic & Busselle, 2008), this study examined the interrelationships between viewing amount and the transportation process. Results showed that transportation mediated the relationship between genre-specific television viewing and perceived realism, while overall television viewing directly predicted reduced counterarguing. In addition, structural equation modeling was employed to test a combined cultivation-transportation model leading to changes in viewer excessive drinking perceptions. Findings indicated that genre-specific television viewing indirectly influenced beliefs through increased transportation. Conversely, a significant, direct path was found between overall viewing and excessive drinking beliefs, supporting the original cultivation perspective.
| Original language | English |
|---|---|
| Pages (from-to) | 66-85 |
| Number of pages | 20 |
| Journal | Communication Studies |
| Volume | 64 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 2013 |
Keywords
- Cultivation
- Entertainment
- Excessive Drinking
- Transportation
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