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Relationship Marketing and the Patient Physician Relationship
Mark J. Kay
Marketing
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Chapter in Book/Report/Conference proceeding
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peer-review
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Scopus citations
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Dive into the research topics of 'Relationship Marketing and the Patient Physician Relationship'. Together they form a unique fingerprint.
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Keyphrases
Doctor-patient Relationship
100%
Relationship Marketing
100%
Health Care Services
62%
Relational Model
37%
Healthcare Organizations
25%
Medical Professionals
25%
Marketing Literature
25%
Communication Difficulties
25%
Limbus
25%
Relationship Communication
25%
Medical Outcomes
25%
Communal Sharing
25%
Effective Relations
25%
Shared Authority
25%
Authority Ranking
25%
Relational Theory
25%
Marketing Effort
25%
Market Pricing
25%
Medication Adherence
25%
Decision Problem
25%
Trade-off Value
25%
Social Context
12%
Internal Conflict
12%
Seller
12%
Behavioral Outcomes
12%
Socially Constructed
12%
Empathy
12%
Decision Maker
12%
Meaningful Connections
12%
Marketing Communication
12%
Marketing Concept
12%
Treatment Outcome
12%
Social Psychology
12%
Customer Relationship
12%
Making Decisions
12%
Healthcare
12%
Specific Types
12%
Literature Discussion
12%
Health Systems
12%
Relational Context
12%
Health Service Utilization
12%
Health Care Delivery
12%
Disease Diagnosis
12%
Social Action
12%
Quality of Care
12%
Service Professionals
12%
DTC Advertising
12%
Health Value
12%
Incommensurability
12%
Effective Healthcare
12%
Medical Services
12%
Life Decisions
12%
Function Model
12%
Cognitive Difficulties
12%
Organizational Challenges
12%
Customer Loyalty
12%
Marketing Environment
12%
Medical Information
12%
Patient Relationships
12%
Clinical Encounter
12%
Medical Literature
12%
Indignation
12%
Patient Expectations
12%
Physician Responsibility
12%
Professional Tasks
12%
Medical Decision
12%
Medical Performance
12%
Marketing Program
12%
Marketing Relationship
12%
Marketing Promotion
12%
Transaction Services
12%
Patient Demand
12%
Organizational Mission
12%
Physician Prescribing Patterns
12%
Patient Health
12%
Marketing Decision
12%
Mental Operations
12%
Hippocratic Oath
12%
Pharmaceutical Promotion
12%
Knowledge Asymmetry
12%
Physician Communication
12%
Marketing Problems
12%
Health Organizations
12%
Trade-off Solutions
12%
Medical Quality
12%
Value of Life
12%
End-of-life Decisions
12%
Managing Relationships
12%
Health Products
12%
Medical Settings
12%
Perceived Service Quality
12%
Healthcare Context
12%
Potential Customers
12%
Explicit Relations
12%
Widespread Adoption
12%
Doctor-patient Interaction
12%
Treatment Regime
12%
Disease Condition
12%
Prescribing Practices
12%
Trusted Advisors
12%
Value Conflicts
12%
Social Sciences
Relationship Marketing
100%
Health Service
44%
Marketing Effort
22%
Decision Maker
11%
Marketing Communication
11%
Communication Disorder
11%
Information Needs
11%
Empathy
11%
Professional Service
11%
Customer Loyalty
11%
Promotion Marketing
11%
Model Theory
11%
Organization Relationship
11%
End of Life
11%
Social Psychology
11%
Advertising
11%
Customer Relationship
11%
Marketing Context
11%
Customer
11%