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Relationship Marketing and the Patient Physician Relationship
Mark J. Kay
Marketing
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Chapter in Book/Report/Conference proceeding
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Scopus citations
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Dive into the research topics of 'Relationship Marketing and the Patient Physician Relationship'. Together they form a unique fingerprint.
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Keyphrases
Doctor-patient Relationship
100%
Relationship Marketing
100%
Health Care Services
55%
Relational Model
33%
Decision Problems
22%
Healthcare Organizations
22%
Medical Professionals
22%
Marketing Literature
22%
Value Trade-offs
22%
Communication Difficulties
22%
Limbus
22%
Relationship Communication
22%
Medical Outcomes
22%
Communal Sharing
22%
Effective Relations
22%
Shared Authority
22%
Authority Ranking
22%
Relational Theory
22%
Marketing Effort
22%
Market Pricing
22%
Customer Services Quality
11%
Social Context
11%
Internal Conflict
11%
Seller
11%
Behavioral Outcomes
11%
Socially Constructed
11%
Empathy
11%
Decision Maker
11%
Marketing Communication
11%
Healthcare Contexts
11%
Marketing Concept
11%
Treatment Outcome
11%
Social Psychology
11%
Customer Relationship
11%
Medical Setting
11%
Making Decisions
11%
Healthcare
11%
Specific Types
11%
Literature Discussion
11%
Health Systems
11%
Relational Context
11%
Health Service Utilization
11%
Health Care Delivery
11%
Disease Diagnosis
11%
Social Action
11%
Quality of Care
11%
Service Professionals
11%
DTC Advertising
11%
Health Value
11%
Incommensurability
11%
Effective Healthcare
11%
Medical Services
11%
Potential Customer
11%
Life Decisions
11%
Function Model
11%
Cognitive Difficulties
11%
Explicit Relationship
11%
Customer Loyalty
11%
Widespread Adoption
11%
Marketing Environment
11%
Medical Information
11%
Disease Conditions
11%
Patient Relationships
11%
Prescribing Practices
11%
Clinical Encounter
11%
Medical Literature
11%
Indignation
11%
Compliance to Treatment
11%
Patient Expectations
11%
Physician Responsibility
11%
Professional Tasks
11%
Medical Decision
11%
Medical Performance
11%
Marketing Program
11%
Marketing Relationship
11%
Marketing Promotion
11%
Transaction Services
11%
Patient Demand
11%
Value Conflict
11%
Treatment Regime
11%
Organizational Mission
11%
Physician Prescribing Patterns
11%
Patient Health
11%
Marketing Decision
11%
Mental Operations
11%
Healthcare Products
11%
Hippocratic Oath
11%
Pharmaceutical Promotion
11%
Treatment Compliance
11%
Knowledge Asymmetry
11%
Physician Communication
11%
Marketing Problems
11%
Health Organizations
11%
Trade-off Solutions
11%
Medical Quality
11%
Organizational Problems
11%
Value of Life
11%
End-of-life Decisions
11%
Trusted Advisor
11%
Managing Relationships
11%
Psychology
Empathy
100%
Social Psychology
100%
Quality of Care
100%
Incommensurability
100%
Relational Theory
100%
Mental Operation
100%
Hippocratic Oath
100%
Social Sciences
Relationship Marketing
100%
Health Service
44%
Diseases
11%
Decision Maker
11%
Marketing Communication
11%
Communication Disorder
11%
Information Needs
11%
Empathy
11%
Professional Service
11%
Customer Loyalty
11%
Promotion Marketing
11%
Model Theory
11%
Organization Relationship
11%
End of Life
11%
Economics, Econometrics and Finance
Relationship Marketing
100%
Marketing
60%
Professional Service
10%
Marketing Communications
10%
Organization Relationship
10%
Customer Retention
10%