Retail After COVID-19: Use Virtual Reality to Enhance Ecommerce

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Scopus citations

Abstract

Virtual reality (VR) shopping can be a new turning point for shopping. The COVID-19 pandemic has forced many consumers to shop online and there has been an increasing demand for an interactive and entertaining online shopping platform. This article proposes a UX design model for virtual shopping, which can be an alternative to in-store retails during and after the pandemic. Our UX design model for virtual shopping focuses on two aspects that make shopping entertaining rather than laborious: psychological stimulation and social shopping. Even after many states eased lockdown measures in August, retail sales recovery has been slow at 0.6%. Some might expect revenues will recover after the pandemic eases, however, the impact of the pandemic on consumption is likely to be long-lasting. The time to act is now. Managers might implement solutions to innovate digital sales platforms and improve shopping-buying conversions in eCommerce.

Original languageEnglish
Title of host publication2022 IEEE Technology and Engineering Management Conference
Subtitle of host publicationSocietal Challenges: Technology, Transitions and Resilience Virtual Conference, TEMSCON EUROPE 2022
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages118-123
Number of pages6
ISBN (Electronic)9781665483131
DOIs
StatePublished - 2022
Event2022 IEEE Technology and Engineering Management Conference, TEMSCON EUROPE 2022 - Izmir, Turkey
Duration: 25 Apr 202229 Apr 2022

Publication series

Name2022 IEEE Technology and Engineering Management Conference: Societal Challenges: Technology, Transitions and Resilience Virtual Conference, TEMSCON EUROPE 2022

Conference

Conference2022 IEEE Technology and Engineering Management Conference, TEMSCON EUROPE 2022
Country/TerritoryTurkey
CityIzmir
Period25/04/2229/04/22

Keywords

  • COVID-19
  • Virtual reality
  • customer engagement
  • digital sales
  • e-commerce
  • online shopping
  • pandemic

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