@inproceedings{35148599d27148afb79c5c8677716c0b,
title = "Retail After COVID-19: Use Virtual Reality to Enhance Ecommerce",
abstract = "Virtual reality (VR) shopping can be a new turning point for shopping. The COVID-19 pandemic has forced many consumers to shop online and there has been an increasing demand for an interactive and entertaining online shopping platform. This article proposes a UX design model for virtual shopping, which can be an alternative to in-store retails during and after the pandemic. Our UX design model for virtual shopping focuses on two aspects that make shopping entertaining rather than laborious: psychological stimulation and social shopping. Even after many states eased lockdown measures in August, retail sales recovery has been slow at 0.6%. Some might expect revenues will recover after the pandemic eases, however, the impact of the pandemic on consumption is likely to be long-lasting. The time to act is now. Managers might implement solutions to innovate digital sales platforms and improve shopping-buying conversions in eCommerce.",
keywords = "COVID-19, Virtual reality, customer engagement, digital sales, e-commerce, online shopping, pandemic",
author = "Kim, {R. Y.}",
note = "Publisher Copyright: {\textcopyright} 2022 IEEE.; 2022 IEEE Technology and Engineering Management Conference, TEMSCON EUROPE 2022 ; Conference date: 25-04-2022 Through 29-04-2022",
year = "2022",
doi = "10.1109/TEMSCONEUROPE54743.2022.9801972",
language = "English",
series = "2022 IEEE Technology and Engineering Management Conference: Societal Challenges: Technology, Transitions and Resilience Virtual Conference, TEMSCON EUROPE 2022",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "118--123",
booktitle = "2022 IEEE Technology and Engineering Management Conference",
}