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Role Integration Increases the Fungibility of Mentally Accounted Funds
Iman Paul
, Jeffrey R. Parker
, Sara Loughran Dommer
Marketing
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Article
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peer-review
1
Scopus citations
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Keyphrases
Role Integration
100%
Bridging the Gap
50%
Spouses
50%
Mental Accounting
50%
Individual Life
50%
Life Roles
50%
Mental Budgeting
50%
Identity Roles
50%
Mental Accounts
50%
Psychological Boundary
50%
Accounting Roles
50%
Social Sciences
Spouses
100%
Role Identity
100%