Segmenting CSA members by motivation: Anything but two peas in a pod

Business & Economics

• Psychographics 84%
• Food 76%
• Purchasing Decision 74%
• Online Survey 64%
• Join 64%
• Farm Workers 50%
• Cluster Analysis 46%
• Pesticides 42%
• Electronic Mail 38%
• Participation Rate 37%
• Demographic Characteristics 34%
• Household Income 31%
• Factory 31%
• Demographics 29%
• Farm 28%
• Farmers 27%
• Purchase 21%
• Animals 21%
• Design Methodology 15%
• United States of America 13%

Agriculture & Biology

• food purchasing 100%
• food miles 61%
• e-mail 48%
• household income 43%
• farm labor 41%
• demography 36%
• factories 32%
• cluster analysis 30%
• demographic statistics 30%
• pesticides 27%
• farmers 23%
• farms 22%
• gender 20%
• animals 14%
• sampling 11%
• methodology 9%

Medicine & Life Sciences

• Motivation 48%
• Farmers 47%
• Food 42%
• Demography 26%
• Farms 23%
• Pesticides 22%
• Cluster Analysis 18%
• Income 16%
• Animals 10%
• Therapeutics 6%