Social identity theory as a framework for understanding the effects of exposure to positive media images of self and other on intergroup outcomes

Christopher J. Mckinley, Dana Mastro, Katie M. Warber

Research output: Contribution to journalArticlepeer-review

33 Scopus citations

Abstract

Based on the tenets of social identity theory, a two-study experimental design was conducted which examined the influence of exposure to positive Latino media exemplars on ingroup (Latino) and outgroup (white) consumers. Specifically, the impact of exposure on interethnic evaluations as well as perceptions of self and other was evaluated. Results from Study 1 and Study 2 suggest that although exposure to positive media depictions of Latinos can prompt more favorable evaluations of ingroup and self among Latinos, the same cannot necessarily be said for the effects of exposure to affirmative messages on judgments about Latinos among outgroup members (i.e., whites). Instead, these data indicate that for whites, ingroup (racial/ethnic) identification is a potent factor in media-related interethnic evaluations.

Original languageEnglish
Pages (from-to)1049-1068
Number of pages20
JournalInternational Journal of Communication
Volume8
Issue number1
StatePublished - 2014

Keywords

  • Entertainment
  • Latinos
  • Media effects
  • Social identity

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