TY - JOUR
T1 - Solution or Smokescreen? Evaluating Industry Self-Regulation of Televised Food Marketing to Children
AU - Kunkel, Dale
AU - Castonguay, Jessica
AU - Wright, Paul J.
AU - McKinley, Christopher J.
PY - 2014/7
Y1 - 2014/7
N2 - It is well established that children's exposure to television advertising for unhealthy food products contributes to the epidemic of childhood obesity. Given this finding, public health officials recommended that the government restrict unhealthy food marketing to children if the industry does not accomplish that goal voluntarily. Food marketers responded by adopting industry self-regulation several years ago, but this study finds that it has produced only marginal improvements in the overall nutritional quality of foods advertised to youth. Unless federal policy-makers intervene, it appears that unhealthy food marketing to children will continue to contribute to childhood obesity in the future. © 2014
AB - It is well established that children's exposure to television advertising for unhealthy food products contributes to the epidemic of childhood obesity. Given this finding, public health officials recommended that the government restrict unhealthy food marketing to children if the industry does not accomplish that goal voluntarily. Food marketers responded by adopting industry self-regulation several years ago, but this study finds that it has produced only marginal improvements in the overall nutritional quality of foods advertised to youth. Unless federal policy-makers intervene, it appears that unhealthy food marketing to children will continue to contribute to childhood obesity in the future. © 2014
UR - http://www.scopus.com/inward/record.url?scp=84903734644&partnerID=8YFLogxK
U2 - 10.1080/10811680.2014.919797
DO - 10.1080/10811680.2014.919797
M3 - Article
AN - SCOPUS:84903734644
SN - 1081-1680
VL - 19
SP - 263
EP - 292
JO - Communication Law and Policy
JF - Communication Law and Policy
IS - 3
ER -
