TY - GEN
T1 - Structural and message based private friend recommendation
AU - Samanthula, Bharath K.
AU - Jiang, Wei
PY - 2012
Y1 - 2012
N2 - The emerging growth of online social networks have opened new doors for various business applications such as promoting a new product across its customers. Besides this, friend recommendation is an important tool for recommending potential candidates as friends to users in order to enhance the development of the entire network structure. Existing friend recommendation methods utilize social network structure and/or user profile information. However, these techniques can no longer be applicable if the privacy of users is taken into consideration. In this paper, we propose a two-phase private friend recommendation protocol for recommending friends to a given target user based on the network structure as well as utilizing the real message interaction between users. Our protocol computes the recommendation scores of all users who are within a radius of h from the target user in a privacy preserving manner. In addition, we show the practical applicability of our approach through empirical analysis.
AB - The emerging growth of online social networks have opened new doors for various business applications such as promoting a new product across its customers. Besides this, friend recommendation is an important tool for recommending potential candidates as friends to users in order to enhance the development of the entire network structure. Existing friend recommendation methods utilize social network structure and/or user profile information. However, these techniques can no longer be applicable if the privacy of users is taken into consideration. In this paper, we propose a two-phase private friend recommendation protocol for recommending friends to a given target user based on the network structure as well as utilizing the real message interaction between users. Our protocol computes the recommendation scores of all users who are within a radius of h from the target user in a privacy preserving manner. In addition, we show the practical applicability of our approach through empirical analysis.
UR - http://www.scopus.com/inward/record.url?scp=84874226605&partnerID=8YFLogxK
U2 - 10.1109/ASONAM.2012.114
DO - 10.1109/ASONAM.2012.114
M3 - Conference contribution
AN - SCOPUS:84874226605
SN - 9780769547992
T3 - Proceedings of the 2012 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2012
SP - 684
EP - 690
BT - Proceedings of the 2012 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2012
T2 - 2012 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2012
Y2 - 26 August 2012 through 29 August 2012
ER -