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The citizen marketer: Promoting political opinion in the social media age
Joel Penney
School of Communication and Media
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Book/Report
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Book
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peer-review
71
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Keyphrases
Social Media
100%
Political Opinion
100%
Popular
50%
Motivation
50%
Grassroots
50%
Technological Change
50%
Activism
50%
Persuade
50%
Viral
50%
Partisanship
50%
Tweets
50%
Democratic Participation
50%
Media Messages
50%
Marginalized Groups
50%
Political Memes
50%
T-shirt
50%
Political Communication
50%
Political Activity
50%
Hashtag Activism
50%
Promotional Culture
50%
Political Media
50%
Media-based
50%
Viral Videos
50%
Mediatization of Politics
50%
Digital Platforms
50%
Virus Circulation
50%
Electoral Candidates
50%
Profile picture
50%
Public Consciousness
50%
Strategic Awareness
50%
Social-cultural Change
50%
News Articles
50%
Protest Symbols
50%
Slacktivism
50%
Arts and Humanities
Awareness
100%
Popular
100%
Cultural Change
100%
slogan
100%
Digital
100%
Technological Change
100%
Hope
100%
Meme
100%
Dissemination
100%
T-Shirts
100%
Partisanship
100%
Political Communication
100%
Social Sciences
Technological Change
100%
Cultural Change
100%
Partisanship
100%
Political Communication
100%
Political Opinion
100%
Political Activity
100%
Meme
100%