The effect of syntax simplicity on crowdfunding performance

Yuanqing Li; Sibin Wu; Wencang Zhou

doi:10.1080/13691066.2023.2196032

The effect of syntax simplicity on crowdfunding performance

Yuanqing Li, Sibin Wu, Wencang Zhou

Management

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Abstract

Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.

Original language	English
Journal	Venture Capital
DOIs	https://doi.org/10.1080/13691066.2023.2196032
State	Accepted/In press - 2023

Keywords

Crowdfunding
lexical simplicity
professional attire
smiling
structural simplicity

Access to Document

10.1080/13691066.2023.2196032

Cite this

@article{99d482b69d7b40128bf1e529524357ef,

title = "The effect of syntax simplicity on crowdfunding performance",

abstract = "Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.",

keywords = "Crowdfunding, lexical simplicity, professional attire, smiling, structural simplicity",

author = "Yuanqing Li and Sibin Wu and Wencang Zhou",

note = "Publisher Copyright: {\textcopyright} 2023 Informa UK Limited, trading as Taylor & Francis Group.",

year = "2023",

doi = "10.1080/13691066.2023.2196032",

language = "English",

journal = "Venture Capital",

issn = "1369-1066",

publisher = "Routledge",

}

TY - JOUR

T1 - The effect of syntax simplicity on crowdfunding performance

AU - Li, Yuanqing

AU - Wu, Sibin

AU - Zhou, Wencang

PY - 2023

Y1 - 2023

N2 - Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.

AB - Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.

KW - Crowdfunding

KW - lexical simplicity

KW - professional attire

KW - smiling

KW - structural simplicity

UR - http://www.scopus.com/inward/record.url?scp=85152446359&partnerID=8YFLogxK

U2 - 10.1080/13691066.2023.2196032

DO - 10.1080/13691066.2023.2196032

M3 - Article

AN - SCOPUS:85152446359

SN - 1369-1066

JO - Venture Capital

JF - Venture Capital

ER -

The effect of syntax simplicity on crowdfunding performance

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Cite this