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The effects of involvement and ad type on attitudes toward Direct-to-Consumer advertising of prescription drugs
Yam Limbu
, Ivonne M. Torres
Marketing
Research output
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Contribution to journal
›
Article
›
peer-review
13
Scopus citations
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Dive into the research topics of 'The effects of involvement and ad type on attitudes toward Direct-to-Consumer advertising of prescription drugs'. Together they form a unique fingerprint.
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Medicine & Life Sciences
Direct-to-Consumer Advertising
100%
Community Participation
75%
Prescription Drugs
70%
Names
28%
Intention
27%
Pharmaceutical Preparations
24%
Social Sciences
medication
51%
drug
40%
brand name
6%