The Impact of Brand Experience on Downtown Success

Keyphrases

• Tourists 100%
• Tennessee 100%
• Brand Experience 100%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 50%
• Positive Outcomes 50%
• North Carolina 50%
• Revisit Intention 50%
• Three-City 50%
• Place Branding 50%
• Nashville 50%
• Experiential Marketing 50%
• Place Dependence 50%
• Word-of-mouth Intentions 50%
• Chattanooga 50%
• Potential Tourists 50%
• Visitor Group 50%