The impact of e-commerce on entry-mode strategies of service firms: A conceptual framework and research propositions

Keyphrases

• Electronic Commerce 100%
• Entry Mode Strategy 100%
• Service Firms 100%
• Services Marketing 66%
• Foreign Market 33%
• Marketing Concept 33%
• E-commerce Services 33%
• Entry Mode Choice 33%
• Marketing Theory 33%
• Managerial Implications 33%

Social Sciences

• Conceptual Framework 100%
• Marketing of Service 100%
• Mode Choice 50%
• Marketing Theory 50%

Economics, Econometrics and Finance

• Marketing Theory 100%
• Mode Choice 100%