The impact of perceived privacy breach on smartphone user attitudes and intention to terminate the relationship with the mobile carrier

Stanislav Mamonov, Marios Koufaris

Research output: Contribution to journalArticle

9 Scopus citations

Abstract

The fast growing adoption of smartphones has accentuated the importance of privacy in the context of mobile computing. While most research has focused on general privacy concerns and their impact on intentions to disclose personal information, little is known about how perceptions of a privacy breach affect ongoing relationships between users and mobile providers. To address this gap, we develop a research framework grounded in psychological contract theory. We test this framework with a survey-based study of smartphone users who are presented with a scenario of a privacy breach. We find that perceptions of privacy breach negatively affect trust and commitment and lead to an increase in cynicism. In turn, trust, commitment, and cynicism are highly predictive of smartphone user intention to terminate the relationship with the mobile carrier. We also evaluate the effects of perceived availability of alternatives and contractual lock-in. The nomological framework developed in the current study provides the foundation for further investigation of perceived privacy breach across practically relevant contexts.

Original languageEnglish
Article number60
Pages (from-to)1157-1174
Number of pages18
JournalCommunications of the Association for Information Systems
Volume34
Issue number1
StatePublished - 1 Jan 2014

Keywords

  • Commitment
  • Cynicism
  • Mobile computing
  • Privacy breach
  • Psychological contract
  • Trust

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