The influence of others

The impact of perceived human crowding on perceived competition, emotions, and hedonic shopping value

Sang Eun Byun, Manveer Mann

Research output: Contribution to journalArticleResearchpeer-review

19 Citations (Scopus)

Abstract

While human crowding has been considered a driver of negative emotions, leading to unpleasant shopping experiences, other studies have found that it does not necessarily result in negative emotions but creates excitement in certain shopping contexts. To fill the research gap, this study investigates whether perceived competition mediates the relationships among human crowding, emotions, and hedonic shopping value. The authors tested the model with actual shoppers from fast fashion retailers in the United States. Results showed that when perceived human crowding is mediated through perceived shopping competition, it creates positive emotions and induces hedonic shopping value.

Original languageEnglish
Pages (from-to)284-297
Number of pages14
JournalClothing and Textiles Research Journal
Volume29
Issue number4
DOIs
StatePublished - 1 Oct 2011

Fingerprint

Shopping value
Emotion
Crowding
Negative emotions
Shopping
Positive emotions
Shopping experience
Retailers
Fast fashion

Keywords

  • emotion
  • hedonic value
  • human crowding
  • perceived competition

Cite this

@article{feba85713a664f63bb77b69d782c92a3,
title = "The influence of others: The impact of perceived human crowding on perceived competition, emotions, and hedonic shopping value",
abstract = "While human crowding has been considered a driver of negative emotions, leading to unpleasant shopping experiences, other studies have found that it does not necessarily result in negative emotions but creates excitement in certain shopping contexts. To fill the research gap, this study investigates whether perceived competition mediates the relationships among human crowding, emotions, and hedonic shopping value. The authors tested the model with actual shoppers from fast fashion retailers in the United States. Results showed that when perceived human crowding is mediated through perceived shopping competition, it creates positive emotions and induces hedonic shopping value.",
keywords = "emotion, hedonic value, human crowding, perceived competition",
author = "Byun, {Sang Eun} and Manveer Mann",
year = "2011",
month = "10",
day = "1",
doi = "10.1177/0887302X11422820",
language = "English",
volume = "29",
pages = "284--297",
journal = "Clothing and Textiles Research Journal",
issn = "0887-302X",
publisher = "SAGE Publications Inc.",
number = "4",

}

The influence of others : The impact of perceived human crowding on perceived competition, emotions, and hedonic shopping value. / Byun, Sang Eun; Mann, Manveer.

In: Clothing and Textiles Research Journal, Vol. 29, No. 4, 01.10.2011, p. 284-297.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - The influence of others

T2 - The impact of perceived human crowding on perceived competition, emotions, and hedonic shopping value

AU - Byun, Sang Eun

AU - Mann, Manveer

PY - 2011/10/1

Y1 - 2011/10/1

N2 - While human crowding has been considered a driver of negative emotions, leading to unpleasant shopping experiences, other studies have found that it does not necessarily result in negative emotions but creates excitement in certain shopping contexts. To fill the research gap, this study investigates whether perceived competition mediates the relationships among human crowding, emotions, and hedonic shopping value. The authors tested the model with actual shoppers from fast fashion retailers in the United States. Results showed that when perceived human crowding is mediated through perceived shopping competition, it creates positive emotions and induces hedonic shopping value.

AB - While human crowding has been considered a driver of negative emotions, leading to unpleasant shopping experiences, other studies have found that it does not necessarily result in negative emotions but creates excitement in certain shopping contexts. To fill the research gap, this study investigates whether perceived competition mediates the relationships among human crowding, emotions, and hedonic shopping value. The authors tested the model with actual shoppers from fast fashion retailers in the United States. Results showed that when perceived human crowding is mediated through perceived shopping competition, it creates positive emotions and induces hedonic shopping value.

KW - emotion

KW - hedonic value

KW - human crowding

KW - perceived competition

UR - http://www.scopus.com/inward/record.url?scp=81055155576&partnerID=8YFLogxK

U2 - 10.1177/0887302X11422820

DO - 10.1177/0887302X11422820

M3 - Article

VL - 29

SP - 284

EP - 297

JO - Clothing and Textiles Research Journal

JF - Clothing and Textiles Research Journal

SN - 0887-302X

IS - 4

ER -