TY - JOUR
T1 - The Pursuit of the Solitary
AU - Kay, Mark J.
AU - Kay, Sophie A.
AU - Cheetham, Fiona
AU - Hu, Haiyan
N1 - Publisher Copyright:
© 2023 Association for Consumer Research. All rights reserved.
PY - 2023/4
Y1 - 2023/4
N2 - Physical distancing and masking due to COVID-19 were initially thought to magnify isolation and lone-liness. Instead, pursuits of the solitary have become socially recognized, valued, and positively appraised as engaging experiences of intense concentration. Solitude that is fostered by direct personal agency, individual choice, and commit-ment includes a diverse range of repetitive, self-regulating, and goal directed activities. These are theorized to constitute disciplined practices that are importantly connected to periods of cognitive and emotional self-development. These spawn positive emotions that function as ethical safeguards to the hazards of conformity.
AB - Physical distancing and masking due to COVID-19 were initially thought to magnify isolation and lone-liness. Instead, pursuits of the solitary have become socially recognized, valued, and positively appraised as engaging experiences of intense concentration. Solitude that is fostered by direct personal agency, individual choice, and commit-ment includes a diverse range of repetitive, self-regulating, and goal directed activities. These are theorized to constitute disciplined practices that are importantly connected to periods of cognitive and emotional self-development. These spawn positive emotions that function as ethical safeguards to the hazards of conformity.
UR - http://www.scopus.com/inward/record.url?scp=85152687907&partnerID=8YFLogxK
U2 - 10.1086/724177
DO - 10.1086/724177
M3 - Article
AN - SCOPUS:85152687907
SN - 2378-1815
VL - 8
SP - 187
EP - 194
JO - Journal of the Association for Consumer Research
JF - Journal of the Association for Consumer Research
IS - 2
ER -