Abstract
Online auctions are an increasingly popular avenue for completing electronic transactions. Many online auction sites use some type of reputation (feedback) system-where parties to a transaction can rate each other. However, retaliatory feedback threatens to undermine these systems. Retaliatory feedback occurs when one party in a transaction believes that the other party will leave them a negative feedback if they do the same. This chapter examines data gathered from E-Bay in order to show that retaliatory feedback exists and to categorize the problem. A simple solution to the retaliatory feedback problem-feedback escrow-is described.
Original language | English |
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Title of host publication | Examining the Concepts, Issues, and Implications of Internet Trolling |
Publisher | IGI Global |
Pages | 246-253 |
Number of pages | 8 |
ISBN (Electronic) | 9781466628045 |
ISBN (Print) | 1466628030, 9781466628038 |
DOIs | |
State | Published - 31 Jan 2013 |