Online auctions are an increasingly popular avenue for completing electronic transactions. Many online auction sites use some type of reputation (feedback) system-where parties to a transaction can rate each other. However, retaliatory feedback threatens to undermine these systems. Retaliatory feedback occurs when one party in a transaction believes that the other party will leave them a negative feedback if they do the same. This chapter examines data gathered from E-Bay in order to show that retaliatory feedback exists and to categorize the problem. A simple solution to the retaliatory feedback problem-feedback escrow-is described.
|Title of host publication||Examining the Concepts, Issues, and Implications of Internet Trolling|
|Number of pages||8|
|ISBN (Print)||1466628030, 9781466628038|
|State||Published - 31 Jan 2013|