The retaliatory feedback problem: Evidence from eBay and a proposed solution

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Online auctions are an increasingly popular avenue for completing electronic transactions. Many online auction sites use some type of reputation (feedback) system-where parties to a transaction can rate each other. However, retaliatory feedback threatens to undermine these systems. Retaliatory feedback occurs when one party in a transaction believes that the other party will leave them a negative feedback if they do the same. This chapter examines data gathered from E-Bay in order to show that retaliatory feedback exists and to categorize the problem. A simple solution to the retaliatory feedback problem-feedback escrow-is described.

Original languageEnglish
Title of host publicationInformation Systems Research Methods, Epistemology, and Applications
PublisherIGI Global
Number of pages8
ISBN (Print)9781605660400
StatePublished - 2008


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