The retaliatory feedback problem: Evidence from ebay and a proposed solution

Ross A. Malaga

doi:10.4018/978-1-4666-2803-8.ch016

The retaliatory feedback problem: Evidence from ebay and a proposed solution

Ross A. Malaga

Information Management and Business Analytics

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

3 Scopus citations

Abstract

Online auctions are an increasingly popular avenue for completing electronic transactions. Many online auction sites use some type of reputation (feedback) system-where parties to a transaction can rate each other. However, retaliatory feedback threatens to undermine these systems. Retaliatory feedback occurs when one party in a transaction believes that the other party will leave them a negative feedback if they do the same. This chapter examines data gathered from E-Bay in order to show that retaliatory feedback exists and to categorize the problem. A simple solution to the retaliatory feedback problem-feedback escrow-is described.

Original language	English
Title of host publication	Examining the Concepts, Issues, and Implications of Internet Trolling
Publisher	IGI Global
Pages	246-253
Number of pages	8
ISBN (Electronic)	9781466628045
ISBN (Print)	1466628030, 9781466628038
DOIs	https://doi.org/10.4018/978-1-4666-2803-8.ch016
State	Published - 31 Jan 2013

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abstract = "Online auctions are an increasingly popular avenue for completing electronic transactions. Many online auction sites use some type of reputation (feedback) system-where parties to a transaction can rate each other. However, retaliatory feedback threatens to undermine these systems. Retaliatory feedback occurs when one party in a transaction believes that the other party will leave them a negative feedback if they do the same. This chapter examines data gathered from E-Bay in order to show that retaliatory feedback exists and to categorize the problem. A simple solution to the retaliatory feedback problem-feedback escrow-is described.",

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The retaliatory feedback problem: Evidence from ebay and a proposed solution

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