The Role of the Sense of Community in the Sustainability of Social Network Sites

Stanislav Mamonov, Marios Koufaris, Raquel Benbunan-Fich

Research output: Contribution to journalArticlepeer-review

26 Scopus citations

Abstract

ABSTRACT: The evolution of information technologies enables new forms of communication and facilitates the emergence of different types of virtual communities, such as social networks. While some social network services have succeeded, others have failed. Understanding the factors that affect the sustainability of social network sites is important for both research and practice. We draw on the sense of community theory to develop a nomological framework of antecedents and consequences associated with sense of community in social network sites. We evaluate the framework with a survey of 506 Facebook users. We find that sense of community has a strong effect on information consumption and contribution, as well as exit intentions among social network site users, thus highlighting the important role of sense of community in the sustainability of social network sites. We also find that both system-related (sense of place associated with the social networking site) and social (social interaction) factors contribute to the development of sense of community. The nomological framework developed in the current study provides a theoretical foundation that could be adapted to study other factors that influence the development of sense of community across different virtual community contexts.

Original languageEnglish
Pages (from-to)470-498
Number of pages29
JournalInternational Journal of Electronic Commerce
Volume20
Issue number4
DOIs
StatePublished - 1 Oct 2016

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