Skip to main navigation Skip to search Skip to main content

The role of varying information quantity in ads on immediate and enduring cross-media synergies

  • Patrali Chatterjee

Research output: Contribution to journal › Article › peer-review

17   Link opens in a new tab Scopus citations

Fingerprint

Dive into the research topics of 'The role of varying information quantity in ads on immediate and enduring cross-media synergies'. Together they form a unique fingerprint.
Sort by

Keyphrases

Computer Science

Psychology