The role of varying information quantity in ads on immediate and enduring cross-media synergies

Keyphrases

• Information Quantity 100%
• Media Usage 100%
• Offline Channels 100%
• Cross-media Synergy 100%
• World Wide Web 66%
• Online to Offline 66%
• Brand Information 66%
• Media Planning 33%
• Brand Attitude 33%
• Information Processing Capability 33%
• Delayed Outcomes 33%
• Media Use 33%
• Mixed Media 33%
• Media Media 33%
• Synergistic Effect 33%
• Information Recall 33%
• Advertisers 33%
• Communication Plan 33%
• Ad Processing 33%
• Marketing Communication 33%
• Online Media 33%
• Immediate Outcomes 33%
• Two-factor Theory 33%
• Single Medium 33%
• Print Magazine 33%

Computer Science

• Information Processing 100%
• Communication Plan 100%
• e-Mail 100%
• Processing Capacity 100%
• Factor Theory 100%
• Information Retrieval 100%

Psychology

• Priming 100%
• Information Processing 100%
• Two-factor theory 100%
• Mixed Medium 100%