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The role of voice-enabled smart devices in promoting prosocial shopping behavior
Iman Paul
, Smaraki Mohanty
, Samuel Bond
Marketing
Research output
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Contribution to journal
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Article
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peer-review
Overview
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Keyphrases
Smart Devices
100%
Shopping Behavior
100%
Prosociality
100%
Voice Enabled
100%
Prosocial Behavior
66%
Social Norms
33%
Social Presence
33%
Shopping Context
33%
Check-in
33%
Digital Environment
33%
Amazon Alexa
33%
Cause-related Marketing
33%
Social Nature
33%
Apple Siri
33%
Psychology
Prosocial Behavior
100%
Social Norms
50%
Digital Environment
50%