To retrench or invest? Turnaround strategies during a recessionary time

Manveer Mann; Sang Eun Byun

doi:10.1016/j.jbusres.2017.06.018

To retrench or invest? Turnaround strategies during a recessionary time

Manveer Mann, Sang Eun Byun

Marketing

Research output: Contribution to journal › Article › peer-review

9 Scopus citations

Abstract

By analyzing retail news published between 2008 and 2011, we examined retrenchment and investment strategies employed by retailers in the U.S. in response to the Great Recession. We found four categories of retrenchment (store closings, buyouts, bankruptcies, and pull backs) and five categories of investment (market expansion, product development, service development, strategic partnerships, and corporate social responsibility). Retrenchment decisions were constrained by retailers' financial strength, whereas investment decisions varied with firms' strategic orientations and resource capabilities. Findings of this study enhance theoretical understanding of underlying factors of specific retrenchment and investment decisions that retailers pursued during a challenging economic time.

Original language	English
Pages (from-to)	24-34
Number of pages	11
Journal	Journal of Business Research
Volume	80
DOIs	https://doi.org/10.1016/j.jbusres.2017.06.018
State	Published - 1 Nov 2017

Keywords

Great recession
Investment
Retail industry
Retrenchment
Turnaround strategies

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/j.jbusres.2017.06.018

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title = "To retrench or invest? Turnaround strategies during a recessionary time",

abstract = "By analyzing retail news published between 2008 and 2011, we examined retrenchment and investment strategies employed by retailers in the U.S. in response to the Great Recession. We found four categories of retrenchment (store closings, buyouts, bankruptcies, and pull backs) and five categories of investment (market expansion, product development, service development, strategic partnerships, and corporate social responsibility). Retrenchment decisions were constrained by retailers' financial strength, whereas investment decisions varied with firms' strategic orientations and resource capabilities. Findings of this study enhance theoretical understanding of underlying factors of specific retrenchment and investment decisions that retailers pursued during a challenging economic time.",

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AB - By analyzing retail news published between 2008 and 2011, we examined retrenchment and investment strategies employed by retailers in the U.S. in response to the Great Recession. We found four categories of retrenchment (store closings, buyouts, bankruptcies, and pull backs) and five categories of investment (market expansion, product development, service development, strategic partnerships, and corporate social responsibility). Retrenchment decisions were constrained by retailers' financial strength, whereas investment decisions varied with firms' strategic orientations and resource capabilities. Findings of this study enhance theoretical understanding of underlying factors of specific retrenchment and investment decisions that retailers pursued during a challenging economic time.

KW - Great recession

KW - Investment

KW - Retail industry

KW - Retrenchment

KW - Turnaround strategies

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SP - 24

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JO - Journal of Business Research

JF - Journal of Business Research

ER -

To retrench or invest? Turnaround strategies during a recessionary time

Abstract

Keywords

UN SDGs

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