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Tracing the ABC’s of brand community
Joshua M. Lupinek
Hospitality and Tourism
Research output
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Contribution to journal
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Review article
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peer-review
5
Scopus citations
Overview
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Dive into the research topics of 'Tracing the ABC’s of brand community'. Together they form a unique fingerprint.
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Business & Economics
Brand Community
100%
Sports
39%
Sport Marketing
25%
Mass Media
17%
Geography
16%
Sport Sponsorship
12%
Brand Association
11%
Community-based
9%
Social Relationships
9%
Brand Loyalty
9%
Integral
7%
Evolutionary
6%
Design Methodology
4%