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Tracing the ABC’s of brand community
Joshua M. Lupinek
Hospitality and Tourism
Research output
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Contribution to journal
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Review article
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peer-review
8
Scopus citations
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Keyphrases
Brand Community
100%
Sports Marketing
20%
Mass Media
20%
Community-based Research
20%
Design Methodology
10%
Community-based
10%
Social Relationships
10%
Sport Settings
10%
Brand Loyalty
10%
International Journals
10%
Brand Association
10%
Evolutionary Stages
10%
Sport Consumer
10%
Community Dialogue
10%
Sport Sponsorship
10%
Sports Context
10%
Mass Attachment
10%
Social Sciences
Brand Community
100%
Sports Marketing
20%
Community Research
20%
Mass Media
20%
Social Relationships
10%
Community-Based
10%