Turning Discounts Into Profits: Factors Influencing Online Purchasing Decisions for Hotel Add-on Items

Keyphrases

• Thinking Styles 100%
• Price Discount 100%
• Hotels 100%
• Online Decision 100%
• Profit Factor 100%
• Holistic Thinkers 100%
• Individual Thinking 66%
• Hotel Websites 66%
• Mediating Role 33%
• Impulsivity 33%
• Mental Accounting 33%
• Price Promotion 33%
• Add-on Product 33%
• Discount Promotion 33%
• Chain Hotels 33%
• Impulse Buying Tendency 33%
• Impulse Buying 33%
• Pricing Tactics 33%
• Product Type 33%

Psychology

• Relatedness 100%
• Thinking Style 100%
• Individual Differences 33%
• Impulsiveness 33%

Social Sciences

• Thinking Style 100%
• Impulse Buying 66%
• Quasi Experiment 33%
• Individual Differences 33%