Understanding variations in user response to social media campaigns: A study of Facebook posts in the 2010 US elections

Keyphrases

• Facebook 100%
• Social Media 100%
• User Response 100%
• Social Media Campaign 100%
• Facebook Posts 100%
• US Elections 100%
• Social Media Use 50%
• Digital Media 50%
• Contextual Factors 50%
• Political Participation 50%
• Social Engagement 50%
• Variation Analysis 50%
• Social Media Tools 50%
• Political Candidates 50%
• Online Campaigning 50%

Computer Science

• Facebook 100%
• Social Medium Campaign 100%
• Understanding Variation 100%
• Systematic Analysis 33%
• Political Engagement 33%
• Social Medium Tool 33%