Using an intersectionality perspective to uncover older Chinese female's perceived travel constraints and negotiation strategies

Jie Gao, Deborah L. Kerstetter

Research output: Contribution to journalArticleResearchpeer-review

8 Citations (Scopus)

Abstract

This study employed an intersectionality perspective to examine older Chinese female's perceived constraints to pleasure travel and how they negotiated through constraints while accounting for multiple intersected identities of age (older), gender (females), and race (Asian-Chinese). Results showed that eight types of constraints impact their travel behavior: "limited knowledge of tourism," "health and safety concerns," "culture shock," "lack of travel partners," "low quality service facilities," "limited availability of information," "negative reputation of tour guide," and "few employer-paid vacations." Study participants also discussed how they negotiated through constraints using strategies, i.e., "word-of-mouth advertising," "group travel with friends," "donkey travel," "finding partners through square dancing," "children's support," and "being motivated to taste organic foods and breath fresh air." The findings provided a glimpse into potential modifications to constraint theory and revealed how tourism marketers can target and serve older female tourists in China by providing opportunities for them to negotiate through constraints.

Original languageEnglish
Pages (from-to)128-138
Number of pages11
JournalTourism Management
Volume57
DOIs
StatePublished - 1 Dec 2016

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Constraint theory
intersectionality
Marketing
travel
Health
Availability
Air
tourism
travel behavior
health and safety
Tourism
culture shock
gender
vacation
reputation
service provider
food
Intersectionality
Negotiation strategy
tourist

Keywords

  • Asia
  • Culture
  • Hierarchical Constraints Model
  • Identity
  • Pleasure travel

Cite this

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Using an intersectionality perspective to uncover older Chinese female's perceived travel constraints and negotiation strategies. / Gao, Jie; Kerstetter, Deborah L.

In: Tourism Management, Vol. 57, 01.12.2016, p. 128-138.

Research output: Contribution to journalArticleResearchpeer-review

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AU - Kerstetter, Deborah L.

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AB - This study employed an intersectionality perspective to examine older Chinese female's perceived constraints to pleasure travel and how they negotiated through constraints while accounting for multiple intersected identities of age (older), gender (females), and race (Asian-Chinese). Results showed that eight types of constraints impact their travel behavior: "limited knowledge of tourism," "health and safety concerns," "culture shock," "lack of travel partners," "low quality service facilities," "limited availability of information," "negative reputation of tour guide," and "few employer-paid vacations." Study participants also discussed how they negotiated through constraints using strategies, i.e., "word-of-mouth advertising," "group travel with friends," "donkey travel," "finding partners through square dancing," "children's support," and "being motivated to taste organic foods and breath fresh air." The findings provided a glimpse into potential modifications to constraint theory and revealed how tourism marketers can target and serve older female tourists in China by providing opportunities for them to negotiate through constraints.

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