Value creation in virtual communities: The case of a healthcare web site

Ram Misra, Avinandan Mukherjee, Richard Peterson

Research output: Contribution to journalArticle

27 Scopus citations
Original languageEnglish
Pages (from-to)321-337
Number of pages17
JournalInternational Journal of Pharmaceutical and Healthcare Marketing
Volume2
Issue number4
DOIs
StatePublished - 1 Nov 2008

Keywords

  • Communities
  • Group discussion
  • Health services
  • Internet
  • Networking