Fingerprint
Dive into the research topics of 'Variations in consumers’ use of brand online social networking: A uses and gratifications approach'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Variations in consumers’ use of brand online social networking: A uses and gratifications approach
Heejin Lim, Archana Kumar
Research output: Contribution to journal › Article › peer-review
35
Scopus
citations