What do bloggers do: An average day on an average political blog

Laura McKenna, Antoinette Pole

Research output: Contribution to journalArticlepeer-review

62 Scopus citations


This study investigates whether average political bloggers engage in four distinct activities: informing readers, checking the media, engaging in political advocacy, and gathering money for charitable causes. Findings show that most bloggers inform their readers about articles in the media or to draw attention to key posts on other blogs. Somewhat less frequently, most bloggers write posts that detect errors or biases in the media. Bloggers use their blogs to pursue activist and philanthropist activities even less often. Ideology and traffic levels slightly affect the content and purpose of blog posts.

Original languageEnglish
Pages (from-to)97-108
Number of pages12
JournalPublic Choice
Issue number1-2
StatePublished - Jan 2008


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