Original language | English |
---|---|
Pages (from-to) | 95-96 |
Number of pages | 2 |
Journal | MIT Sloan Management Review |
Volume | 57 |
Issue number | 2 |
State | Published - 1 Dec 2016 |
When customers become fans
Jielin Dong, Yanli Zhang
Research output: Contribution to journal › Short survey › peer-review
13
Scopus
citations