When customers become fans

Jielin Dong, Yanli Zhang

Research output: Contribution to journalShort survey

3 Citations (Scopus)
Original languageEnglish
Pages (from-to)95-96
Number of pages2
JournalMIT Sloan Management Review
Volume57
Issue number2
StatePublished - 1 Dec 2016

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Dong, Jielin ; Zhang, Yanli. / When customers become fans. In: MIT Sloan Management Review. 2016 ; Vol. 57, No. 2. pp. 95-96.
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title = "When customers become fans",
author = "Jielin Dong and Yanli Zhang",
year = "2016",
month = "12",
day = "1",
language = "English",
volume = "57",
pages = "95--96",
journal = "MIT Sloan Management Review",
issn = "1532-9194",
publisher = "Massachusetts Institute of Technology",
number = "2",

}

Dong, J & Zhang, Y 2016, 'When customers become fans', MIT Sloan Management Review, vol. 57, no. 2, pp. 95-96.

When customers become fans. / Dong, Jielin; Zhang, Yanli.

In: MIT Sloan Management Review, Vol. 57, No. 2, 01.12.2016, p. 95-96.

Research output: Contribution to journalShort survey

TY - JOUR

T1 - When customers become fans

AU - Dong, Jielin

AU - Zhang, Yanli

PY - 2016/12/1

Y1 - 2016/12/1

UR - http://www.scopus.com/inward/record.url?scp=84975042647&partnerID=8YFLogxK

M3 - Short survey

AN - SCOPUS:84975042647

VL - 57

SP - 95

EP - 96

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

SN - 1532-9194

IS - 2

ER -