When customers become fans

Research output: Contribution to journal › Short survey › peer-review

Cite this

@article{d295bb11224a419aa96f8208c143dead,

title = "When customers become fans",

author = "Jielin Dong and Yanli Zhang",

year = "2016",

month = dec,

day = "1",

language = "English",

volume = "57",

pages = "95--96",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

number = "2",

}