Worst practices in search engine optimization

Research output: Contribution to journalArticle

44 Citations (Scopus)

Abstract

Some significant reviews on search engine optimization (SEO), black hat indexing techniques, on-page and off-page methods, and ranking of websites, are discussed. Many companies have started using SEO techniques and manipulating the site's content and meta tags to get a well place in first search engine result page (SERP). An industry survey has revealed that some SEO techniques can directly violate the rules and guidelines established by search engines. The search engine companies can impose a ban on site on failure to comply with search engine guidelines, which may include worse placement in the SERPs or a ban from the search engine. SEO can be defined as a method to improve the ranking of a website in search engine listing. High-ranking black hat sites can push legitimate sites downward in the SERPs for a short period of time.

Original languageEnglish
Pages (from-to)147-150
Number of pages4
JournalCommunications of the ACM
Volume51
Issue number12
DOIs
StatePublished - 1 Dec 2008

Fingerprint

Search engines
Websites
Industry

Cite this

@article{e262143abab94a93bac88baaad08f884,
title = "Worst practices in search engine optimization",
abstract = "Some significant reviews on search engine optimization (SEO), black hat indexing techniques, on-page and off-page methods, and ranking of websites, are discussed. Many companies have started using SEO techniques and manipulating the site's content and meta tags to get a well place in first search engine result page (SERP). An industry survey has revealed that some SEO techniques can directly violate the rules and guidelines established by search engines. The search engine companies can impose a ban on site on failure to comply with search engine guidelines, which may include worse placement in the SERPs or a ban from the search engine. SEO can be defined as a method to improve the ranking of a website in search engine listing. High-ranking black hat sites can push legitimate sites downward in the SERPs for a short period of time.",
author = "Malaga, {Ross A.}",
year = "2008",
month = "12",
day = "1",
doi = "10.1145/1409360.1409388",
language = "English",
volume = "51",
pages = "147--150",
journal = "Communications of the ACM",
issn = "0001-0782",
publisher = "Association for Computing Machinery (ACM)",
number = "12",

}

Worst practices in search engine optimization. / Malaga, Ross A.

In: Communications of the ACM, Vol. 51, No. 12, 01.12.2008, p. 147-150.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Worst practices in search engine optimization

AU - Malaga, Ross A.

PY - 2008/12/1

Y1 - 2008/12/1

N2 - Some significant reviews on search engine optimization (SEO), black hat indexing techniques, on-page and off-page methods, and ranking of websites, are discussed. Many companies have started using SEO techniques and manipulating the site's content and meta tags to get a well place in first search engine result page (SERP). An industry survey has revealed that some SEO techniques can directly violate the rules and guidelines established by search engines. The search engine companies can impose a ban on site on failure to comply with search engine guidelines, which may include worse placement in the SERPs or a ban from the search engine. SEO can be defined as a method to improve the ranking of a website in search engine listing. High-ranking black hat sites can push legitimate sites downward in the SERPs for a short period of time.

AB - Some significant reviews on search engine optimization (SEO), black hat indexing techniques, on-page and off-page methods, and ranking of websites, are discussed. Many companies have started using SEO techniques and manipulating the site's content and meta tags to get a well place in first search engine result page (SERP). An industry survey has revealed that some SEO techniques can directly violate the rules and guidelines established by search engines. The search engine companies can impose a ban on site on failure to comply with search engine guidelines, which may include worse placement in the SERPs or a ban from the search engine. SEO can be defined as a method to improve the ranking of a website in search engine listing. High-ranking black hat sites can push legitimate sites downward in the SERPs for a short period of time.

UR - http://www.scopus.com/inward/record.url?scp=59449087199&partnerID=8YFLogxK

U2 - 10.1145/1409360.1409388

DO - 10.1145/1409360.1409388

M3 - Article

AN - SCOPUS:59449087199

VL - 51

SP - 147

EP - 150

JO - Communications of the ACM

JF - Communications of the ACM

SN - 0001-0782

IS - 12

ER -